Restaurant delivery service is not more a new service! Today, in Brooklyn almost every eateries and restaurant provide delivery services in and around the city.
This blog is for the restaurant’s owners to identify the issues concerned with the restaurant delivery service and the best way to overcome it.
As a restaurant owner, I understand the amount of pressure and stress you are going through in delivering food to the customers. The quality standards have to be maintained, packaging needs to be considered, food should be delivered hot and on time. While there are many things to consider, there are many obstacles that may come across.
If you ask me to list the top issues, I would say
- Issues with the delivery staff or agents
- High competition in the market
- Legal issues and negotiations
Let’s take a deep look into the problems every restaurant delivery service would face
- Maintaining high standards
- Improve the satisfaction level of the customer
- Being unique
- Grabbing the attention of the customers
- To reach service excellence
- Determine the profit margins
- Improve and increase the visibility
- Recruiting professional delivery team / working with a professional delivery agency
- Managing a team of professionals
- Accounts and bookkeeping
Have I missed anything? There could be more issues!
Let’s look at this example
Let’s assume a restaurant serving ‘Crown fried Menu’. The first challenge is to appear in the search results for ‘Places that deliver near my location’ when the customer searches for the restaurant. Once the customer locates your business, they would place the order. You need to prepare the mouthwatering dish and ensure the food is hot and maintains the taste till it reaches the customer. You need to consider the time it would take to reach the customer and how the delivery team is going to handle the food and prepare it accordingly.
Once the preparation is over, you can pack the food in a very good package and hand it over to the delivery agent. You must consider the challenges he would go through. Traffic, unable to identify the address, vehicle issues or anything would come up on his way! Breaking through the obstacles, he hands over the food to the eagerly waiting customer who has ordered a crown fired menu.
When the customer opens the package, the food has to be tasty and hot to get the best review and word of mouth appreciation. This process is the same for small, medium and large size businesses.
Let’s talk about the best ways to overcome the challenges and earn a 5-star rating for our restaurant delivery service.
Provide quick Food delivery service
As a restaurant owner, it is important to get in touch with profession food delivery team who can provide quick delivery service and handle the food items with care. The SPEED or the TIME took for the food to reach the customer is one of the major criteria to satisfy the customer. In order to achieve the FASTNESS, you need to get in touch with professional services who are highly equipped with technology and GPS and can reach the customer’s delivery zone quickly.
Concentrate on the taste of food
Let’s assume that your restaurant is working on the crown fried menu, you need to be unique and provide excellent taste. If the taste is not good, the customers are not going to like it even if you are able to deliver the food on time.
How do you pack your food?
While concentrating on the quality of food and the delivery time, do not forget to pack them the right way. The package should be easy for the customers to open and eat. You must not complicate things! The customer may be in a hurry, they may have to food while traveling so you need to provide the best package and give them the required cutleries to eat the food.
Attract your audience
Customers would simply search for Food delivery near me open now and place their orders. You need to be available when the customers are searching for you. Make yourself available at late hours, during peak time and during festivals and special occasions. Try to understand when your customers would look for your service and attract them with the unique menu and attractive offers.
Think of unique and different ways to target and attract your customers. Getting a 5-star rating is difficult as you have to break a lot of obstacles on your way. Once you are able to break them all, you reach a major place in the hearts of the customers. Restaurant delivery service is not easy to manage. You need to approach a professional team or manage your own. There are a lot of timely and seasonal challenges which you may have to face but with hard work and efforts, you can make it happen!