The term Gen Z refers to the people or individuals who are born between 1997 to present, almost 27% of the United States population accounts as the Gen Z population and their demands related to food is poles apart as compared to the other age group people because they have higher consumption rates of organic foods and beverages and are also taught to value food based on nutrition rather than taste in their high schools and family as compared to the other diverse age group of American citizens.
According to the food industry clubhouse lawyer of NPD Mr. D. Portalatin; Generation Z is hanging tough with the culture of foodies and perhaps have the potential to largely influence the general consumer’s eating & drinking habits and behaviors.
Gen Z consumers’ share the same views on the quality, hygiene, purity and the healthy comestibles as the millennial but also have added food alteration demands which the millennials don’t usually prefer that the Generation Z does prefer which are - cheapest food delivery and clean eating which they believe are the keys to a healthy and balanced lifestyle.
The millennia’s also do prefer cheapest food delivery as per the study conducted in the United States but the young generation is much of inclined towards the top notch or the high-end brands but does also believes that quality is the basis of satisfaction which clearly does indicate that it is more into quality rather than the enormous size of the brand which it does carries as its goodwill.
It is found that the Gen Z has ganged up snacking in its modern day to day lifestyle, which shows once and for all that the generation being fast-paced does prefer snacking which is faster and is easily found food delivery deals near me.
So the manufactures and local food hubs should pay a closer attention while preparing their food menus or carte du jour with keeping the Gen Z in their minds so that the consumer needs are fulfilled and at the same time the profit-making motive of the restaurants and giants in the food industry is fulfilled.